The company all along takes customers as center and takes creation of values for customers as purpose.High performance and team spirit are the basic requirements for each our staff member. Meanwhile our top leaders are increasingly aware that constructing a learning organization is necessary for company’s sustainable development ,so Coloroyal has created a platform for each staff member to accomplish their goal of life and career .
“sincere, pragmatic,innovative and service “is the core of Coloroyal’s value, meaning that “taking sincere as lead , pragmatic as basis, innovative as means, service as guarantee”which has followed along with Coloroyal’s five-year developing road that from nothing to small, from small to big ,from big to strong .At present it has been recognized generally by all us staff members and will advance and be improved with times further.
Sincere: behave first , do things later. Be honest to colleagues and customers .
Pragmatic: be steady and serious to one’s own work ,pay much attention to steadiness, preciseness, actual effect, appliance.
Innovative: be ahead of whole society with our knowledge, thought and method. Being active, enterprising, exploiting, and in persuit of excellence.
Service: taking customers as center. Enhance awareness of service that Coloroyal for customer, Coloroyal for society, different departments and different posts within chisun.

For society: creat jobs unceasingly and pay taxes as law required ,play an important role in the progress of human civilization.
For industry: offer the most competitive products . pushing forward the technological improvement and production in the area of industrial process control valve so as to get to the rapid and steady production .
For customer: provide the most competitive products and best after-sale service .
For cooperator: as Coloroyal’s best friend, we keep to the principle of sincerity, equality, mutual benefit and development..
For employee: provide a platform to achieve their ideal; train employee’s comprehensive capacity, let employees develop with chisun together and work in an atmosphere of honesy, harmony, kindness and happiness .
For stockholder: sustainable, stable and efficient development is the best return to stockholders.
It was only these three years that Coloroyal’s enterprise culture began to form . As the top post in chisun, I , along with other main leaders , persevered in the construction of enterprise culture and happily that it has yielded encouraging results. In one secondary-cadre meeting in Oct,2002,we set down Coloroyal Enterprise Culture System.I hope all staff members can present some opinions constantly , enrich this system, push forward Coloroyal’s culture construction, make it being strong monumentum to hold the whole staff members together and strive us towards our common ideals